The Beko Inheritance

@ VML Germany




In the age of planned obsolescence, Beko doubles down on durability, claiming that its appliances can outlive their owners. And to prove it, together with legal experts, we developed a legal document that allows you to pass on your Beko appliances to your loved ones as an inheritance.

CANNES LIONS 2024
Bronze / Print & Publishing
Shortlist / Media









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HELLO!30, Brazilian-Lithuanian, currently working for VML Germany in Berlin.
Previously at LePub Milan, Wieden+Kennedy SP, Africa DDB, AlmapBBDO and Mutato.




CREATIVE EXPERIENCE Creative LIAIsons Academy 2024 AlumniYoung Lions Creative Academy 2022 Alumni

AWARDS
 🦁 CANNES LIONS 2024 🦁
BRONZE The Beko Inheritance / Print & Publishing — Innovative and Adapted use of Print & Publishing
SHORTLIST The Beko Inheritance / Media – Use of Print

THE DRUM AWARDS 2024
GOLD The Beko Inheritance / Media - Print
GOLD The Beko Inheritance / Media - Media Campaign
BRONZE The Beko Inheritance / Online Video - Long Form

EFFIE AWARDS 2021
C&A & Big Brother Brazil 2021 / Shopper Omni Channel & Fashion Categories

EFFIE AWARDS 2019
Dear Green Swimsuit Girl / Personal Care, Beauty and Hygiene Category

CONTACT
Let's talk here brenochiavelli@gmail.com or on LinkedIn.